IN 2008, President Obama’s grassroots campaign changed the way we run for office. As of 20 April 2011, he’s done it again.
Mr Obama flew to the west coast last Wednesday, touching down in Silicon Valley to hold a town hall-style meeting at Facebook headquarters.
Did you hear that? Our president is raising money for his 2012 reelection campaign by taking his grassroots networking to Facebook.
Can you see how our world changes? How online social networking is connecting our planet on a scale unseen in human history? Last year, I heard of two tweens who got stuck chasing a ball down a storm drain. They didn’t use their mobiles to phone 911 – they just updated their Facebook status asking for help.
Mr Obama aims to leverage this new lifestyle to win the presidency anew. I read on Marketplace Morning Report that Barack Obama’s website asks you to sign in with your Facebook account. If you do, you’re asked to spread the word to all of your friends via personal messages.
It’s possible that Facebook will become a major battleground for the 2012 presidency. I can imagine people creating poll forecasts just by counting a politician’s number of “likes”.
Facebook isn’t the only social media outlet that’s grown quickly to influential proportions. YouTube went from nonexistence during the 2004 Bush v Kerry race to host of President Obama’s fireside chats. Twitter went from nothing during the 2008 Obama v McCain race to sixty-five million tweets each day.
These three powerhouses are ideal for politicians because voters actually want to be reached there. A cold knock on an unfamiliar doorstep with a clipboard in hand this ain’t. A Democratic media strategist named Dusty Trice came on Marketplace to say that people go beyond being easily reached on social media to reaching out themselves; they want to “like” Mr Obama, they want to watch him speak directly through their computers on YouTube, they want to get timely updates straight from his bosom on Twitter.
You better believe Mr Obama’s campaign smarts will come into play again, with tweets pushing voters to “like” his Facebook page which hosts a YouTube video asking for donations at
And you better believe you’ll skip the personal computer for your smartphone, where your Twitter app loads into the Facebook app which plays an embedded YouTube video asking you to text “OBAMA” to 55555 for a $10 campaign donation. While you’re underground in the metro listening to music off the same device, downloading app updates and crushing the latest smartphone game.
Times are changing, people. 2004 is not 2008. 2008 is not 2012. At the rapid pace our information systems allow, three hours ago isn’t now.
Why haven’t you refreshed this page yet?
Live well, live well within your means, and remember – that’s how the Solvency Shark seas it!
Stewart Pelto

Stewart Pelto

Stewart Pelto is a recent graduate from the University of North Carolina at Chapel Hill. He is now the proud recipient of a Master’s degree in French Literature – a degree that honed the same researching and writing skills he uses to write informative articles today. While pursuing this degree, he taught French courses to undergraduate students for two years. What he enjoyed most about the position was the challenge of making difficult concepts readily understandable and accessible to all.

He served as a Senator for the Graduate and Professional Student Federation, fighting to keep tuition costs down for graduate students struggling with their finances and student loans. He also developed his budgeting skills during his time as a Treasurer for the Graduate Romance Association. He enjoyed becoming more active in his local community and working to make a positive effect on his surroundings.

While an undergraduate himself, he spent a year abroad in Europe earning his degree in Spanish and French. While studying in both Sevilla, Spain, and Montpellier, France, he was exposed to the everyday reality of living under different economic and financial systems. Among other interesting travels he has made is a financial pilgrimage to the Spanish stock market in Madrid.

Stewart Pelto brings his rigorous academic education and his international experience to the problem of raising credit awareness and promoting financial responsibility. He hopes that his articles will teach his readers about debt and credit in an easily accessible and readily understandable way.
Stewart Pelto